EFF in parliament #PicOfTheDay

Welcome to South Africa’s new Parliament — with a marked splash of red.

A handful of the Economic Freedom Fighters that were inaugurated as Parliamentarians yesterday. The party is the third biggest in the country following elections on May 7.  PICTURE: Via @SAgovnews on Twitter
A handful of the Economic Freedom Fighters that were inaugurated as Parliamentarians yesterday. The party is the third biggest in the country following elections on May 7.
PICTURE: Via @SAgovnews on Twitter

This was an absolute stroke of genius. It was the EFF — and not the country’s president or his ruling party — that featured on the front cover of every newspaper this morning. No other party got anywhere near the same publicity. The branding was brilliant, and you have to admit it irrespective of your views on the party and/or its leaders.

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