Here’s the press release I got from Wimpy this afternoon about their free breakfast offer. I haven’t changed the press release at all, other than to remove the cell phone numbers it contained.
Issued by: Taryn Fritz PR
Attention: News Editors
For immediate release: BEAT THE POST-HOLIDAY BLUES WITH A FREE STREAKY BACON BREAKFAST FROM WIMPY
Is your purse feeling the pinch after the festive season? Or maybe your wallet’s just whacked out from the holidays? Either way, let Wimpy inspire you and start the year off in a positive way by giving your budget a break with a FREE Streaky Bacon Breakfast from Wimpy. That’s right! Wimpy is helping its loyal customers kick-start their day and their year by giving away this popular South African breakfast in a special FREE promotion for just one hour on one day to all sit-down customers at selected participating* Wimpy restaurants nationwide.
Between 7am and 8am on Thursday 19 January 2012, anybody that can get a seat inside a participating* Wimpy restaurant is eligible for one FREE Streaky Bacon Breakfast. Customers will be served on a first come, first serve basis.
Bianca Rogers, Wimpy marketing and innovations manager, says the free breakfast drive is a first for Wimpy and the industry.
“Wimpy is renowned as South Africa’s breakfast leader, and our Streaky Bacon Breakfast is one of the most affordable breakfasts around. We know our customers are a little cash-strapped at this time of the year, but wanted them to still be able to enjoy a Wimpy breakfast. So in a first for South Africa, and in a gesture of goodwill, we’re giving away our famous Streaky Bacon Breakfast in this exclusive, once-off opportunity,” Rogers explains.
To claim their free breakfast, customers simply need to visit their nearest participating* Wimpy at 7am on 19 January 2012. Following the FREE promotion, the Streaky Bacon Breakfast will retail for an affordable R19.95 – proving once again that Wimpy’s breakfasts really don’t break the bank.
Wimpy has been serving South Africa’s favourite breakfasts since 1967. It’s renowned not only for its extensive range of breakfasts, their affordability and their outstanding quality, but also because they’re served all day-long. As the destination of great South African breakfasts, Wimpy is undeniably a South African favourite and today has more than 500 restaurants in Southern Africa .
*Visit http://www.wimpy.co.za for full details of participating Wimpy restaurants