Ooh, SABC’s in trouble now… Again.

As if the national broadcaster wasn’t in enough trouble already.

They’ve had issues with their board, with their news desk, with their quality of news, with their administrative leadership, with the non-payment of service providers, with threats of boycotts and with being broke – just to name a few… There surely isn’t a single area where the SABC hasn’t had issues with.

And – as if that wasn’t enough – there is a new one. And it’s a big one. They’ve gone and pissed off the SA Football Association. Again.

First it was the non-broadcast of a Bafana match. And now they’re pissed off that the SABC won’t change its schedule to allow screening of early football kick-offs but is prepared to do so for the cricket.

Here’s the Sapa story that was just released:

SAFA ANGRY AT SABC’S “DISCRIMINATION” AGAINST SOCCER

The SA Football Association (Safa) has accused the SABC of “showing no respect for the Bafana Bafana brand” by giving preference to coverage of cricket.

It wants the SABC to change broadcast times for soccer — in the  same way it has for cricket.

“I was shocked by the preferential treatment given to cricket,” Safa CEO Leslie Sedibe said on Thursday.

Leslie Sidibe... He's a little bit pissed off.

“I went home at 7pm last night  (Wednesday) to watch the news live  (on SABC3) and saw the Proteas versus India one-day cricket match instead. We were told by the SABC our matches could not be moved from 8.30pm to a more suitable 7pm kick-off because of news and other programming scheduled, and yet the SABC can replace their entire schedule for a day-night cricket match,” he said.

Safa and the SABC meet later on Thursday for what are expected to be heated and lengthy talks about, among other things, the renewal of the broadcast rights for Bafana matches, which expire in  March.

Sedibe said he would be outlining his complaints to the SABC.

“Soccer is the sport of the poor man in our country. It is simply not fair to expect the man in the street to look for public transport late at night to get to and home from a Bafana match.

“We have to change the broadcast times. If they (SABC) can do it  for cricket then they must also change to a more suitable broadcast  time for our Bafana matches,” he said.

Thursday’s meeting is a follow up on discussions held in October  after the SABC failed to broadcast Bafana’s African Nations Cup qualifier against Sierra Leone in Freetown.

There was outrage when the 0-0 draw was not televised live.

SABC spokesman Kaizer Kganyago on Thursday denied that the national broadcaster was discriminating against soccer.

“That is not the case. The facts are that we have an agreement for the India cricket tour only. It is not a general agreement with  cricket,” he said.

Kganyago said the SABC was not inflexible when it came to broadcasting soccer matches.

“We went out of our way to broadcast the Bafana (v United States) friendly match  (the Nelson Mandela Challenge) in Cape Town last month at 9pm.

“In the past, the parties agreed to transmit the Bafana matches at 8.30pm. If the parties agreed, then there should not be a problem.

“I think the way it has been put (Safa) is unfortunate and an  unfair way of looking at it. A lot depends on the circumstances as to when matches are broadcast. We are working within our agreement with Safa.”

He said the SABC was open to negotiations with Safa over broadcast times.

“We are prepared to discuss this issue with Safa.”

Unless SABC gets its act together, it's the SA football fan that will lose out. And that's just not right.

I don’t know what to make of this whole situation. What I do know is that the SABC really needs to get its act together. It needs proper leadership and firm decision-making.

It it fails to right its fast-sinking ship, it will be doing a dis-service to the people of this country. It’s the football fan that suffers. The the Bafana fan that suffers. It’s the population that suffers.

 And that’s simply unnacceptable.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s